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About Prime & Magnolia
We are dedicated to helping aspiring individuals, teams, and organisations unlock their full potential. Our expertise spans strategy and corporate restructuring, executive coaching, coaching supervision, senior leadership development, corporate growth, and succession planning. Whether refining leadership capability or managing complex organisational change, we guide you with clarity and confidence.
How I Work
I work in close partnership with leaders who are navigating complexity, growth, and change. My role is to help them think clearly, challenge what may be holding them back, and move forward with greater impact, both for themselves and their organisations.
My perspective comes from an unconventional journey. I grew up in rural China in a farming community, and have since lived and worked across multiple countries and industries. That experience has shaped how I see leadership, grounded, practical, and deeply aware of the human realities behind performance and decision-making.
I began my career in retail and food manufacturing with global organisations, moving into senior roles across fast-growing Asian markets. I later moved to the UK and worked in strategy consulting, M&A, and business restructuring, leading global projects and teams in demanding environments.
Over time, I became more interested in what sits beneath strategy, how leaders think, where they get stuck, and how they show up under pressure. That curiosity led me to focus on leadership advisory and coaching.
For the past seven years, I’ve worked with leaders across sectors including Professional Services, Technology Consulting, Travel & Leisure, Industrial, and Financial Services. I support them through moments that matter, whether that’s stepping into bigger roles, leading through uncertainty, or navigating complex organisational change.
I don’t believe there are simple answers in leadership. But I do believe that with the right level of challenge, reflection, and support, leaders can find clearer ways forward that are both effective and authentic.
I am based in London and work globally.
How We Work
Our Philosophy
We believe that leadership is a function of four critical aspects. Each of these is built on and shaped by the other facets of leadership. We work with you to explore and develop your key leadership and behavioural attributes, to enable you to deliver meaningful impact.
Our Expertise
- Strategic insight
- Commercial focus
- Practical solutions
- Coaching and mentoring
- Talent assessment and development
- Senior leadership experience
Our Approach
We are specific in the definitions of leadership aspects that we cover, we work closely with you to align our leadership effectiveness definitions with your leadership model.
We facilitate learning and change programs through clearly defined themes aligned with your practical needs without losing sight of the big picture. This is supported by ongoing advisory to support organisational change.
We advise leadership at individual, team and organisational level. We are skilled at linking individual effectiveness to team dynamics and the organisation’s culture. Mindset shift is essential in individual leadership development, and systemic change is essential in creating the right environment for leaders and teams to thrive.
Through our work, we help organisations strengthen leadership capability, improve team effectiveness and navigate change with clarity. Whether you are developing senior leaders, preparing for succession, reshaping culture or guiding teams through transition, we bring structure, challenge and practical support.
What would stronger leadership unlock for your organisation?
CHECK OUR SERVICES BELOW TO LEARN MORE.Our Services
Accelerating performance
- Elevating individual and team performance
- Developing client service excellence
- Defining Leadership Competency Frameworks
Supporting Transition
- Leadership succession planning
- Leadership assessment and development
- Coaching for role transition
Enabling Transformation
- Evolving culture to support change
- Developing leaders to drive change
- Supporting teams to thrive in change
Enhancing Governance
- Coaching executives for confident, principled, and impactful leadership
- Building trust, constructive challenge and accountability in boards and teams
- Embedding a culture of sound and sustainable governance
What Clients Say
